When you are asked what you love about another person, it is most likely you will say things like ‘He makes me feel like I am the only one that matters’, ‘When I am with him I feel secure’, or even ‘I am a better person when I am with him’.
This dawned on me as I was driving home today and my mind started to drift towards the words I need to create my wedding vows. There are loads of things that I love about my fiance, we share many of the same values and interests and have fun almost every day. But when I started thinking about why I love him and how I am going to put that into words it struck me it was more to do with how differently I feel with him in my life.
The reason I feel differently is because he is kind, generous, dependable and stable but the reason I love him is because of the way this makes me feel.
Now as a businesswoman, and probably to my fiances despair, my mind then jumped to how that translates into a great marketing analogy.
Your products and services are great. But they are not why your clients love you. The reason your clients love you is how you or your products make them feel.
So you may offer the sickest designer trainers around but your client loves you because when they go out with their friends, they feel on top of the world.
You may be a hypnotherapist and can stop someone smoking for less than a weeks worth of cigarettes but the client loves you because her girlfriend no longer smells stale smoke on her clothes which has improved their relationship.
So have a think about what the purpose of your business really is. What feeling do you leave your client with? And start talking about it in your marketing.
If you have enjoyed my analogy please let me know.
It would be great to connect with you.