Today I sent this response to someone who dropped me a quick message after I accepted their friend request on Facebook.
I also ‘unfriended’ a person who immediately, within seconds, asked me to like his business page after I accepted his friendship request.
Was this a bit salty? I guess. But here’s the thing.
Up until I a few years ago I was able to keep a reasonable balance between the social media channels I was using. Facebook was for personal contacts, people who I knew, met and trusted. LinkedIn was for more business appropriate contacts. Occasionally the lines blurred when I became more confident with a business contact and decided to let them into my life, and vice versa, people who I knew on a social level, became important in my business world. There is no surprise there, we are human and do not fit into little boxes.
But over the years, as Facebook grew to be a more important tool in my business networking activities I decided to allow more people in that I didn’t know. I have a level of due diligence before I allow them into my Facebook world, and as I am a rather proficient Facebook user, I still control most of what I allow people to see. For example, not all of my contacts can see all of the updates and photos about my children. But even with these restrictions in place, I still allow them to step inside of my personal space.
Facebook is a place I discuss music, laugh with (and at friends), I discuss politics, religion, charity preferences and alliances. Being my friend on Facebook allows you to see who my Mum is, occasionally when I am mourning the death of someone close or celebrating a wedding or birthday. I LOVE sharing this with my friends and do not want to lose that.
This is why I decided that I will still be open to friend requests, I will still be open to building meaningful friendships on Facebook and I have no problem with talking business on Facebook, zero problem. I love business; I love it so much I am currently studying for a degree in it but, I am putting my foot down when it comes to using me to gain an extra ‘like’ on your business page.
When I was running my own social media business, I would have taken this as a sign I needed to assist them, #CueSalesPitch.
Today, my business interests are elsewhere, and it is no longer sneaky sales opportunity for me. Perhaps next time, before I ‘unfriend’ them I will introduce them to other social media consultants who may be able to help them get it right.
What do you think? What is your connection strategy?